Imagine a group of University of Glasgow postgraduate research students from all types of discipline working together over a few months on a project for your business.
The 2013 Insights to Industry programme is now looking for companies to take part.
Andy from Freescale (automotive) said of the 2012 'Cars of the Future' programme: 'Looking for radical innovation inside your own industry is difficult, as people are constrained by accepted norms and practices, so the different backgrounds and the fresh eyes of the PhD students brought some brand new & exciting ideas to the table"
Freescale's challenge to the students was: What does the car of the future look like? What will we be driving in 2030? what might the challenges be in making that car a reality and how might these be overcome? You can read more about Freescale's 2012 challenge here.
Some of the areas the students covered included market research, consideration of driver attitudes to risk and technology, product life cycles, energy usage and traffic congestion issues.
The research students gained the opportunity to sharpen their commercial awareness working on a real industrial problem.
Your commitmentTo take part in the Insights to Industry programme, we will need the company to attend 3 meetings over the summer period. The initial meeting will be for you to brief the students. A half-way meeting will take place at your premises, allowing the students a look around and letting them brief you on their findings so far. The final meeting will be the presentation of their findings to you.
If you are interested in finding out more, email Elizabeth Adams
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