Universities and SMEs - finding common ground

By Marion Anderson, Encompass Project Manager, University of Glasgow

The challenges of bringing SMEs and Universities together are many and varied, but if you put in the time and effort to understand what the company needs, what academics can offer and build the right relationship, it is well worth the effort.

We know that Small to Medium sized Enterprises (SMEs) are extremely important to our economy. At the start of 2013 in Scotland:

• There were 340,840 SMEs
• SMEs employed around 1.1 million people.
• SMEs accounted for 99.3% of all private sector businesses,  54.7% of private sector employment and 36.7% of private sector turnover.

We also know that Universities and Businesses working together is a ‘good thing’ as it can lead to new products and services, improvements in processes and new jobs.

Traditionally Universities and large businesses have worked well together so the focus from funders has been on increasing successful interactions with SMEs.

The Encompass project is an SME-focused initiative and is a partnership of the universities of Glasgow,

Aberdeen, Stirling and Strathclyde.  We work with Scottish SMEs to help increase their levels of innovation. To date we have helped over 350 companies; collaborated on more than 55 research and technology development projects; completed 14 new licensing deals with SMEs; and helped 13 new businesses set-up.

What have we learnt?

A key lesson has been the limitations of ‘one-size-fits-all' initiatives.  All businesses are not alike and should not be treated as such; they have their own priorities and face their own unique challenges. Universities may be able to help address some of those challenges but that means getting to know the company, understanding where they are, where they want to go and the obstacles that they face in getting there. You have to do the ground work and this takes time. It is only once you really understand the company and have built a relationship with them that you can start looking for the right academic to help them reach their goals.

It shouldn’t be a one-sided relationship either; the academic should get something worthwhile out of the engagement too. From my experience, and many years of working at the SMEs/academic interface, it is clear that an academic will only become involved in a project if they have a genuine interest in the area being investigated and feel they have the appropriate level of expertise to help find the right solution. If there isn’t a common research interest then it is just contract research and less likely to appeal.

One thing that we do have to be wary of is managing expectations. Academic engagement is about solving problems and technical challenges and not building prototypes. A University may be able to test the feasibility and validity of an idea but we cannot accredit products, give warranties or accept liability if things don’t work as well as anticipated. We have to also be careful of not being viewed as a cheap alternative to a commercial solution and we can’t be seen to be displacing other SMEs in the marketplace, there’s a lot to think about!

Managing expectations on both sides is key to building a lasting relationship and building trust takes time. The pace in academia is not generally aligned to that faced in industry – there are competing priorities. Most academics who are involved in collaborative opportunities with industry are usually also managing a teaching and research workload. SMEs face their own time pressures, keeping their business afloat while trying to get new products and services to market can be a real challenge and often has to happen within a short timeframe.  Workflows and cash flow can also be a major issue and both sides need to be clear on what is required and whether it is possible within the confines of time and funding available.

I have heard many stories of SMEs thinking that Universities will try to exploit or even steal their Intellectual Property (IP). This can, understandably, be an area of major concern for SMEs and most want to retain full ownership of all IP in order to attract future funding.

There will be some cases where Universities are bringing expertise without which the company would be unable to move forward, in those instances an IP agreement will have to be reached but this takes place

before any work starts so everyone knows where they stand.

Over the last few years the university sector has tried to address IP concerns by developing common approaches to licensing agreements, making them shorter and easier to work with. In 2010 the University of Glasgow launched Easy Access IP. By offering portfolios of free intellectual property we hoped to provide a fast-track route for the transfer of knowledge and expertise from our universities to industry. Easy Access IP has now been adopted by over 20 institutions worldwide and every Scottish University, as part of their funding agreement, has implemented some form of Easy Access IP.

Building relationships between academic communities and SMEs can be challenging but we all have good examples of relationships that have worked well and companies who continue to work with academic groups many years after that first interaction. We need to make sure that those examples are shared and celebrated.

See who is innovating - read our Encompass case studies.

Email Marion Anderson

2014 - it's all about MOBILE FIRST - or is it?

I was asked if I had Nomophobia this morning says Lynda Nicolson, Marketing Manager of Encompass.   

‘Nomophobia? Don’t think so, no, not me’, I said, shaking my head, even though I don’t actually know what it is.

Nomophobia.

The fear of losing mobile signal, running out of battery or losing sight of your phone.

Oh yes, I do have that.  Anyone else?  I know a few of the Encompass team members do.

Alienation Digital held a really useful business breakfast this week in Glasgow.  It’s all about Mobile this year you know, and after seeing some of the figures they presented, I see mobile devices will change the way we do business.  Thanks to David Johnstone @alienation for the figures.  

Have a look at some of our behaviours:

• The average consumer checks their phone 34 times a day.   I’m guilty of this, are you?
• Consumers pick up their phones ‘when they have time to kill’.  Guilty again.
• Consumers pick up their phones as soon as they hear a notification.  Guilty.
• 91% of adults have their phone at arms length 24/7.    And guilty.

And have a look at the facts and figures:

• 91% of the world’s population own a mobile.  56% of these own a smartphone.  
•       In 2013, SALES made via mobiles more than doubled to an incredible £8.2billion – this is
        18% of the total UK e-commerce sales.

And the scary stuff:

• South Korea is now investing in a 5G network. So by 2020 we’ll be downloading a full
        length movie on a mobile in 1 second. Read more here.
• “Teenagers would rather lose their pinkie than their phone”. 
        What?  See Huffington Post article for more on that. 

So the facts are all there, but does that mean we all have to spend money urgently so that our websites are optimised for mobile?
   
“Not always”, says David Johnstone of Alienation Digital, “As with any digital project, start with the behaviour and needs of your users.  Always put users’ needs first and also explore where your sales or enquiries come from.  If you are in the business-to-business sector and all communication is office-to-office, there’s no huge need for a mobile platform, instead ensure that the users get the best desktop experience to suit their needs.  Once you have your user goals and content in place, then you can decide whether you need a mobile platform.”

So there we have it.  2014 is all about mobile, but like all new technology and social media opportunities, only if your customers drive it. 

Alienation's advice: “Think USER-first rather than Mobile-first".

Lynda Nicolson
Encompass Marketing & Online Community Manager
@lynda_encompass

Encompass is a partnership of the Universities of Glasgow, Strathclyde, Aberdeen and Stirling.

Is tomorrow's technology already here?

by Lynda Nicolson, Marketing Manager, reading the Economist

I picked up a copy of The Economist magazine this week (I'm old fashioned that way, I do like a magazine) and as usual, was amazed at the quantity and quality of articles that leave me shaking my head in wonder.  Innovation is alive and well and it's astounding to read how it will affect our day to day lives. 
 
One recent study by academics at Oxford University suggests that 47% of today's jobs could be automated in the next two decades.

Forty seven percent ! 

Here are some more snippets from The Economist  issue 18-24th Jan:

Google Everywhere
By now, you've probably heard about Google buying Nest Labs for $3.2billion in cash. Nest make sophisticated thermostats and smoke detectors.

Why are Google interested in thermostats and smoke detectors you may wonder? 
 

What's the most common use for a mobile phone?

Not making calls, not texting, not accessing the internet or taking and sharing photos - can you believe the most common use for a mobile phone is TELLING THE TIME?

The mobile phone is 40 years old this month.  Martin Cooper made the first call on 3 April, 1973 in New York.   A fascinating article by Adrian Lee is full of facts and figures to make you stop and look back at your phone-using past.

How about being the most annoying person in the office today - test how much your friends & colleagues can remember.  Correct answers in our office were thin on the ground but produced plenty of hilarity.

1. What year did the first mobile phone go on sale in the US?
2. What year did the first mobile phone go on sale in the UK?
3. How much did a phone cost approx in UK when it first went on sale?
4. What year was voicemail first used?
5. What year was texting first used?   (Apparently you had to text via a PC in the early days)
6. What year was (clumsy) internet access first used?
7. What year was photo sharing first used? 

Read more for answers and a link to the full article.